Sony
The Bottled Walkman
With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market. So we hijacked something they'll find in every gym the world over.
AWARDS
Cannes Lions 2014
Bronze Lion - Outdoor
Bronze Lion - Media
Bronze Lion - Design (Point of Sale)
Bronze Lion - Design (Consumer Electronics)
Axis Awards 2014
Silver - Ambient
Silver - Direct Other
Effie Awards 2014
Bronze - New Product or Service
Bronze - Limited Budget
Bronze - Most Progressive Campaign
Bronze - Most Effective PR/Experiential Campaign
The Beacons 2014
Gold - Consumer Durables
Gold - Best Use of Owned or Earned
Silver - Best Small Budget
Silver - Best Smart Media Idea
NZDM Awards 2014
Gold - Innovative Use of Craft
Gold - Media and/or Channel Utilisation
Silver - Direct Response
Silver - Excellence in Creative
Silver - Innovation
Silver - Production and Fulfilment
Bronze - Excellence in Strategy
AWARD Awards 2015
Silver - Posters & Outdoor
Finalist - Design (Packaging)
Festival of Media AP
Silver - The Effectiveness Award
Spikes Asia Festival 2014
Silver Spike- Promo and Activation
Bronze Spike - Media
CREDITS
Executive Creative Directors: James Mok, Tony Clewett, Regan Grafton
Art Director: Melina Fiolitakis
Copywriter: Kevin Walker
Account Director: Michelle Koome
Media Manager: Rachel Leyland
General Manager: Angela Spain
Account Executive: Alisha Thomas
Production Director: Eric Thompson
Producer: Kelly Gillard
Head of Art: Nick Smith
Designer: Michael Braid
Senior Finished Artists: Harmen Kamsteeg, Hylda Von Dincklage
Senior Digital Media Planner / Buyer: Steph Pearson
Senior Digital Producer: Nick Niblett
Social Media Campaign Manager: Georgia Boyce
Campaign Manager: Charlotte Broadbent
Photographer: Lewis Mulatero